Posts Tagged: outreach and education
On the second Saturday of every month, Tuesday Simmons heads to the downtown Berkeley farmers market. Among the produce stalls and coffee stands, she sits behind a table with a sign that reads “Talk to a scientist!” She and other students spend the day fielding questions from strangers about topics that range from genetically modified foods to climate change and more.
“We never know who we'll talk to at our public events, or what kinds of questions we'll be asked,” said Simmons, a graduate student in the UC Berkeley Department of Plant and Microbial Biology (PMB). “This makes the farmers markets fun.”
Simmons' monthly visits to the farmers market are organized by the student group CLEAR (Communication, Literacy, and Education for Agricultural Research). The group aims to mentor the next generation of science communicators by engaging in open, transparent, and active conversations with the public about science and research. Funded through the University of California Global Food Initiative, CLEAR offers a series of scientific outreach events including activities at the farmers market, student-led lectures at libraries, and discussions with the public at local pubs.
The events are aimed at making science accessible.
“For members of the public who think scientists are a group of scary, isolated individuals funded by companies with special interests, these brief exchanges can be enough to make them question that assumption,” said Simmons, who also noted that translating her microbiology research for the public has helped improve her communication skills.
Learning to create compelling and impactful science communications is also a draw for Daniel Westcott, who joined the group in 2015. As a PMB graduate student who studies a specialized field — photosynthetic energy conversion in algae and plants — Westcott noted that discussing his research with non-scientists felt like a challenging hurdle to overcome.
Students like Westcott practice their communications skills through writing for the CLEAR blog. In their monthly blog posts, group members have tackled the economics of the meat industry, and the science behind the Impossible Burger, and the difficulty in labeling foods as “natural,” as well as highlighting CLEAR's ongoing outreach efforts.
Westcott understands that sharing his research with the public through the blog and other CLEAR activities is essential.
“Nearly two million scientific articles are published each year,” Westcott said. “Today's successful scientists must be media savvy in order to rise above the noise.”
Launched in 2015, CLEAR began as a project across three UC campuses — Berkeley, Davis, and San Diego. At Berkeley, co-founders Peggy Lemaux and Dawn Chiniquy, a PMB postdoctoral fellow, saw the funding as an opportunity to focus on outreach activities and mentorship opportunities, such as helping graduate students write for and talk to non-scientific audiences.
Lemaux is a UC Cooperative Extension specialist and PMB faculty member who studies food crop performance and quality. She said CLEAR is a student-driven organization. All members of CLEAR are volunteers, and a mix of undergraduates, graduate students and postdoctoral researchers participate in the group's activities. Many of members are PMB students, but students from other scientific fields also participate in CLEAR's events and monthly meetings. Student scientists from across campus are welcome.
As the faculty organizer of CLEAR, Lemaux mentors students by providing feedback and guidance on their public presentations and blog posts. Recent student-led lecture topics include pesticide use and genetically modified foods, and as new members join the group, they'll continue to add new presentations to their calendar of events.
CLEAR also hosts workshops and trainings to foster students' science communication and writing skills. Last spring, the group invited NPR science writer Joe Palca to present a talk, “Real News or Fake Science.” More recently Brian Dunning of Skeptoid gave a presentation tittled “Science Communication in a Minefield of Fiction.” This fall, Sara ElShafie, a graduate student in the Department of Integrative Biology and founder of Science Through Story, will give a science communication workshop for CLEAR students.
In recent years, Lemaux has seen a shift in students' interest in outreach and science communication.
“Today's generation of scientists understand that they must be scientists in the lab and translate the message of their research — and research in general — for the public,” she said.
Some CLEAR students have pursued careers in public communication after leaving Berkeley. Mikel Shybut, PhD ‘15 Plant Biology, is now a fellow at the California Council on Science and Technology where he provides scientific analyses to state legislators. After arranging a day of informational meetings in Sacramento for a group of CLEAR students, Shybut commented, “It's heartening to see what CLEAR has accomplished in the last two years. The group's outreach efforts demonstrate that scientists can be effective messengers.”
Visit CLEAR's calendar to learn more about upcoming events. In September join CLEAR at the following events:
Downtown Berkeley Farmers Market: Come chat with CLEAR members and check out their science demos at the farmers market. They feature a different science theme each month and are always looking forward to listening to community members' science questions and concerns.
Science Café with PMB professor John Taylor: Join CLEAR members for a beer, fun fungus exhibits, and Dr. John Taylor's tentatively titled "Felons, Fungi and Rats: California's Valley Fever Epidemic.”
As an outreach professional working with the University, I am constantly seeking new ways to engage with the agricultural community, and ways to improve how agricultural knowledge is produced and transmitted. How can solutions to agricultural and sustainability challenges be informed by farmer experience and scientific research together? And how can we best provide specific information when and where it is needed?
In the new publication, “Extension 3.0: Managing Agricultural Knowledge Systems in the Network Age” by Mark Lubell, UC Davis professor of environmental acience and policy, UC Davis ecology alumna Meredith Niles, and Matthew Hoffman of the Lodi Winegrape Commission, I've gleaned some important lessons that can guide my own work and the work of my organization in trying to effectively find solutions to California's agricultural challenges. A few to share include:
- Knowledge is produced and distributed by a network, not an individual. Understanding key linkages in a community or area of research can dramatically shorten the distance between knowledge-seekers and knowledge-holders. Track and understand how farmers and agricultural professionals learn from one another, and understand who they go to for their information and who they trust.
- Boundary-spanning partnerships across different agricultural sectors serve to connect different actors together, building social networks that co-create and distribute knowledge. This practice is common for many. But these partnerships can always grow, and unexpected partners can breathe new life into existing collaborations.
- Online information technologies can be innovative ways to connect and learn, but will never be a substitute for personal and in-person connections. A combination of the two may provide extended platforms for knowledge sharing, and help expand networks.
Lubell's article calls on extension systems and professionals to be “experimental, adaptive, and creative with program design and implementation.” At the UC Sustainable Agriculture Research and Education Program, we are working to integrate some of these principles into our own projects. One effort, the Solution Center for Nutrient Management, will incorporate in-person and online discussions about seasonally-relevant nutrient management topics. Our goals are to create helpful ways for researchers to conduct outreach, improve access to research on nutrient management, and better connect different groups to share their nutrient management knowledge and experience through social networks.
Extension 3.0 offers a strong way to harness all that's developed in the information age and turn it into useful, accessible, and trusted knowledge. Many UC offices are taking up the charge, and we're excited every time a new effort arises.